Thursday, November 26, 2009

Cricket advertising goes back to the future

CRICKET'S unofficial anthem has been resurrected, with summer soon to ring to the strains of ''C'mon Aussie, C'mon'' once again.

Advertising agency Leo Burnett Melbourne has launched this season's campaign for Cricket Australia, featuring a version of C'mon Aussie in an advertisement telling the story of three cricket fans doing everything possible to get to the cricket this summer.

The advertisement takes its inspiration from the original song written by Allan Johnson and Alan Morris in the 1970s.

The advertisement will screen in Melbourne from December 13. Leo Burnett Melbourne's executive creative director, Jason Williams, said: ''This song is a part of the fabric of summer.''

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